For learning who a customer actually is - their social profiles and reach, where they work, where they went to school, what they're into, and the public web results that back it up. That's what turns a name and an email into a VIP you can recognize and reach.

The deeper data is what powers the workflows that return revenue. Knowing a customer has an Instagram earns you nothing. Knowing what they post about lets us rank the UGC creators in your base against your personas and reach out with something personal. And it covers your in-store customers too, where more VIPs shop than you'd expect. What comes back isn't a spreadsheet - it's posts, affiliates, and orders.

The platform fee covers the product itself: integrations, VIP and opportunity detection, personas and segments, outreach tooling, the built-in CRM, Slack alerts, and unlimited seats. It also includes unlimited use of Merc, your AI analyst, to generate reports that dig through all of your raw enrichment data - what your customers post about, which brands they follow, how renters spend differently from homeowners. There is no tier that unlocks more of the product.

No. You choose who to run, and most brands start with a segment - recent orders, high spenders, a specific region - before going wider. Your first 1,000 customers are free, so you can see the quality of what comes back before you spend anything.

Yes. You set a monthly enrichment budget and we stop before crossing it. You can raise, lower, or pause it at any time, and we will tell you before a scheduled run would exceed the cap.

No. Outreach from your own domain, seats, Slack alerts, and syncs to Shopify and Klaviyo are all included in the platform fee. The per-customer line is the only usage-based charge on your bill, so activating what you find never costs extra.

No annual contract and no minimum volume. Billing is monthly - the $200 platform fee plus whatever you enriched that month - and you can cancel at any time. High-volume brands can talk to us about committed-volume rates.

We'll send you a link to securely grant Mercana read-only access to your Shopify or Klaviyo. The entire process takes about two minutes. We never modify your store data unless you request tags to be bi-directionally synced.

Most brands keep the full enrichment: public information is sparse, and the more of it we gather, the more holistic our picture of each customer - fields that look minor on their own often power the bigger signals. But the pilot will show which data actually drives action for your brand, and if some platforms or fields turn out not to be useful, we can drop them and adjust the price.

Yes. Data is encrypted at rest and in transit. We never share or sell your customer information to third parties, and we use your customer data only to power the workflows you approve.