For marketing teams

Mercana Personas turn a customer list into people you actually know - and campaigns that treat them that way, across email, SMS, paid, and win-back.

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What marketing teams run on Mercana

Four motions, one customer base.

Finding creators, keeping subscribers, buying new customers, and filling a room are usually four separate tools and four separate lists. Here they run on the same enriched customers, so what you learn in one shows up in the rest.

Almost every creator program starts in the wrong place: cold lists, generic creator platforms, and people who have never used the product. Mercana starts from the list you already own - it finds the customers who already have an audience, ranks them by reach and fit, and helps you ask them directly.

What's hiding in a real customer file

The top card is everything the CRM knows. The bottom is the alert Mercana raises when the order lands.

Timothy Ruiz

tr***@gmail.com

with Mercana

VIP detected

Timothy Ruiz

4x Pro Bowl tight end

Reach: 128K · IG
Signal: Wikipedia notable
Fit: Posts training content

→ Athlete ambassador

James Okafor

jo***@icloud.com

with Mercana

VIP detected · repeat order

James Okafor

Series B founder

Reach: 19K · X
Signal: Angel investor
Fit: Operator audience

→ Founder partnership

Elena Vasquez

el***@ymail.com

with Mercana

VIP detected · repeat order

Elena Vasquez

Lifestyle creator, Miami

Reach: 146K · IG
Signal: Bilingual audience
Fit: Already tags brands

→ Creator collab

From customer to affiliate · automatically

Elena Vasquez

Lifestyle creator · 5 orders

146K Instagram followers
Lifestyle & wellness audience
$512 lifetime spend

Auto-drafted in Mercana

Email · Personal thank-you

to el***@ymail.com

Hi Elena - thank you for the continued support. We love what you share with your audience, and a repeat customer with your reach choosing us means more than any ad we could run. If you'd ever want to work together, just hit reply.

Sends with your approvalReplies route back to your inbox.

Ultra's customer file, one month